Embodied leadership. Operational integrity.
Meaningful impact.
Your strategic business partner specializing in inner work and outer structure
MatterBetter is a fractional leadership and people systems partner for small to medium sized tourism and lifestyle organizations. By integrating embodied leadership coaching with sustainable workflows we become an interwoven part of your team to build a company that is as healthy and organized to work for as it is impactful in the mission it serves.
We work across three core pillars of transformation that every mission driven company needs:
People: Cultivate leaders who can carry your vision with confidence and clarity. (We create human-centred culture that sustains excellence)
Purpose: Amplify your message to attract deeply aligned clients and opportunities. (We build authentic visibility that reflects your true impact)
Process: Design systems that support ambitious growth while honouring your values. (We engineer resilient, value-aligned infrastructure)
We blend deep embodied leadership work with pragmatic design.
The result? An integrated, trust-driven organization where work is a genuine source of collective good and human connection.
MatterBetter Services
Our core offering is the holistic blending of embodied leadership (heart) and pragmatic systems design (systems). We specialize in translating complexity into coherence, focusing on the unseen dynamics—the core tensions of people, purpose, and process—that ultimately define your organizational performance and impact.
We don't just solve problems; we engineer an integrated, trust-driven organization built to sustain your mission.
We offer a suite of services designed for both leadership transformation and operational system builds.
For ongoing strategic support, we also take on a limited number of fractional partnerships.
A blend of
heart & systems
We're Jane and Amanda: different in expertise, aligned in purpose. We specialize in holding the bigger picture for your organization, finding the patterns and connections that transform potential into impact.
Jane is your thought partner for embodied leadership, asking the clarifying questions and challenging assumptions to align your purpose. She helps you remember that leadership is an energetic act, not just a strategic one.
Amanda is the systems architect who designs the structure, absorbing just enough material to ask the key strategic questions across people, marketing and operations. She ensures every part of the system speaks the same language.
We connect the dots that matter, from people and process to presence and performance, turning messy growth into lasting, aligned impact.
We are not generalists
We are strategic advisors specializing in the complicated intersection of people, purpose and process, the areas that make or break a mission-driven company.
What truly sets us apart is our methodology: a holistic blend of heart and systems.
We translate complexity into coherence, because it’s the unseen dynamics that define performance.
While one partner supports your leadership alignment, the other engineers the operational architecture to sustain it. We tackle the complex challenge, not just the technical symptoms.
When you lead yourself well, you build companies that matter.
And when companies that matter are led well, the world does better.
This work isn't for everyone. It's for leaders who know what they don't know, who are open to going deeper, curious enough to look beneath the surface and disciplined enough to build what lasts.
If that's you, let's talk.
Ready to create impact differently?
hello@matterbetter.ca